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Google Submits EU Compliance Plan After €3 Billion Ad-Tech Fine

Google Submits EU Compliance Plan After €3 Billion Ad-Tech Fine

Author:

Global Cryptocurrency

Published:

2025-11-14 18:45:01

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BTCCSquare news:

Google has submitted a sweeping compliance plan to the European Commission following a record €3 billion fine for anti-competitive practices in the ad-tech sector. The tech giant will now allow publishers to set their own ad prices through its Ad Manager platform, dismantling previous uniform pricing rules that favored its own services. Enhanced interoperability and tool bundling options aim to foster competition.

The global digital advertising market is projected to hit $757.5 billion by 2025, with Google expected to generate $205 billion in revenue. Regulatory scrutiny remains intense as Alphabet's subsidiary continues to dominate search and display advertising.

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